Print/Event Campaigns and Social Storytelling
Recruitment flyers, program collateral, signage, and in-person materials designed to increase attendance and enrollment. Ongoing content strategy and branded assets across social media and web to keep programs visible year-round.
Video & Testimonials
Short-form stories that spotlight local entrepreneurs, build trust, and bring programs to life.
IncubatorWorks Program Marketing & Campaign Strategy
The Role:
I lead marketing and communications for IncubatorWorks, developing campaigns that connect entrepreneurs with programs, events, and resources across the region.
Strategy & Approach:
Led multi-channel campaigns for classes and programs
Built year-round social storytelling to keep programs visible between enrollment cycles
Produced short-form testimonial videos to build trust, strengthen credibility, and drive program enrollment.
Impact:
Increased program awareness across the Southern Tier
Consistent growth in workshop and class enrollment
Stronger community engagement across social platforms
Expanded visibility through partnerships and regional campaigns